Most people know what mikvah water is, and now Be’er Miriam Beverages in New Square is offering what it calls a "Heimish alternative" to the popular energy drink market.
Joel Bernowitz, the drink's inventor, says the name for the drink -- Mikvah -- came to him during a swimming lesson at his local Shteeble’s basement.
"It's an energy drink, and it's a fun name," says Bernawitz. "As soon as people look at the can, they smile and are reminded of good times with friends”
Bernawitz says Be’er Miriam corp. wanted to make a beverage that would send a sensation to the mouth. He describes Mikvah Water, the new beverage, as the first energy drink that is served warm.
The 8.4 fluid ounce energy booster has no actual mikva water in it, but it does contain 2 milligrams of chlorine for the authentic smell and flavor. According to the company's Web site, this drink is “the best way to start off your morning”.
The drink comes in two sizes: a 40 ounce family size for men and a personal can (8 oz.) for women. The company is marketing the drink with free towels and a small bar of soap with every purchase.
Future projects for the company include a body spray and a bubble bath with the brand’s famous scent.
----------------ANYTHING NEWING?!!!!!!!!--------------
HOLY WATER, BATMAN!!
