The Count, of Sesame Street fame, announced yesterday that he signed an endorsement deal with Chabad Lubavitch to be the face of a new multimedia ad campaign promoting the Omer and Sefira, a period of mourning for Jews. The contract is said to be worth 1.6 million dollars.
The campaign will comprise of a 3-part marketing scheme. "1 part….2 parts….3 parts…Ahahahhahaha", added The Count at yesterday's press conference.
Print ads: weekly ads in all major Jewish newspapers (read minor newspapers) with a pull-out Sefira calendar.
Web ads: ads on major Jewish websites like this one (read major websites).
Spoken ads: paid actors to infiltrate shuls, schools, and pizza stores and bring the ad up in conversation.
The Count, whose real name is Count Von Count actually suffers from arithmomania, (an obsession of counting things). He has parlayed this illness into a rewarding career as a series regular on the popular sesame street TV series. He has also used his skills on many a blackjack table.
He began his career as a co-host on the popular Jewish radio show Shalom America with Phil Fink, and soon earned a spot opening for Shecky Green on the Borscht Belt. It was there that he was discovered by Jim Henson who cast him as a series regular on Sesame Street.
This is the first of ad campaigns unveiled this week. Another rumored celebrity tie-in incorporates Snuffleupagus as a spokesman for not shaving and taking a haircut.
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SESAME STREET CHARACHTER TO PROMOTE SEFIRA AWARENESS FOR KIDS
